Togo is experiencing a growing entrepreneurial dynamic, driven by a youth and women determined to contribute to economic development. However, despite their creativity and willpower, many young entrepreneurs face major challenges: limited access to funding, lack of visibility, fragmented support, and weak dissemination of an inclusive entrepreneurial culture.
It is in this context that the activities of the IYBA-SEED Togo team fit in, aiming to strengthen entrepreneurial ecosystems by improving coordination among stakeholders, access to financial and non-financial services, and promoting an inclusive and inspiring entrepreneurial culture.
The Power of Digital for Entrepreneurship
Beyond support and funding mechanisms, entrepreneurial success also depends on changing mindsets and valuing local initiatives. Content creators and influencers, thanks to their proximity to communities and their ability to influence behaviors, are strategic potential ambassadors for promoting entrepreneurship.
That is why, in partnership with Sigma Corporation, an international 360° marketing communication agency, we launched a call for applications to select 20 influencers. These influencers will be trained to become communication relays and inspiring mentors, capable of changing perceptions about entrepreneurship, highlighting local success stories, and creating a collective dynamic to inspire a new generation of entrepreneurs.
A Call for Applications for a complete training
The call for applications, launched from July 25 to August 8, 2025, selected 20 Togolese content creators and influencers. They are participating in an intensive 4-month training program. These beneficiaries, active on various platforms (Facebook, Instagram, TikTok, YouTube, blogs), were chosen for their potential to inspire and their commitment to local entrepreneurship.
Influ‘preneurs training
The Influ’preneurs training is designed to be technical, entrepreneurial, and professional. During 4 months it combines practical workshops, simulations, and personalized coaching.
The modules cover:
• Entrepreneurship Fundamentals: Entrepreneurial mindset, business models, formalization, financing, and the support ecosystem in Togo.
• Content Creation: Storytelling, entrepreneurial narrative, technical production, creation tools, and distribution methods.
• Professionalization: Personal branding, contracts, monetization, and ethics.
• Digital Strategy: Social platform management, algorithms, editorial line, and performance analysis.
• Monetization and Best Practices: Monetization models, brand collaborations, and access to funding.
• Practical Campaign: Creation and distribution of impactful content, SEO optimization, and case studies.
This training enables participants to:
• Professionalize their content creation practice.
• Strengthen their credibility and impact.
• Become relays to authentically and proudly promote Togolese entrepreneurship.
• Enhance their entrepreneurial skills to understand and value the realities of local entrepreneurship.
• Develop their ability to produce informative, educational, and engaging content about entrepreneurship.
• Create a community of authentic and credible ambassadors for entrepreneurship in Togo.
• Increase the visibility of the Togolese entrepreneurial ecosystem.
• Build an active and engaged community around entrepreneurship.
• Strengthen collaboration opportunities between influencers, entrepreneurs, and institutions.
Training agenda
• Module 1: Digital Communication and Influence – January 28–30, 2026
• Module 2: Entrepreneurial Mindset and Local Context – February 4–6, 2026
• Module 3: Content Creation and Digital Innovation – March 9–14, 2026
• Module 4: Professionalize the influencer career – March 16–21, 2026
• Module 5: Funding and Sustainability – March 30–April 4, 2026
• Module 6: Experience Sharing – April 11–14, 2026
Follow the journey of our 20 Influ’preneurs ambassadors on social media and discover how they are transforming entrepreneurship in Togo!
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